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As if there aren’t already enough negative impacts of the COVID-19 pandemic, people world wide have now become even more aware that their breath doesn’t smell like peaches… or roses. This self-awareness of one’s own bad breath is growing since we all have to wear masks whenever we leave our homes. In times like these, our natural breath mints have become more essential
than ever before. Now it’s not only our loved ones, our neighbours or our colleagues that need relief from our bad breath, it is us ourselves who desperately crave for freshness.
Over the coming weeks, Powermints will launch in various countries a social media campaign with the motto “Fresh Breath Under Your Mask”.