In September 2020, POWERMINTS GmbH started a new distribution model for Korea. Partnering up with the German-Korean trading company gurumB, based in Ratingen, Germany, and working exclusively through them with the Korean distributor Jajumin International for our “Compass” brand. This tripple business model allows Powermints to work in close symbiosis with its partners, in order to define and monitor its Korean strategy.
“Powermints never went into an exclusive tripple partnership before, but seeing the huge advantages of having a partner, for one of our most important key markets, located here in Germany, gave us greater opportunity for effortless direct dialog as well as the flexibility to be constantly hands-on with our Korean strategy. This gives us great confidence in our partners and in the Korean market…” so Jannis Theileis, Sales Director at Powermints.
The new model of distribution already opened the door into some of Korea major retailers and CVS chains.
Download the press release: Powermints PressRelease Korea
